Puchit is a struggling salesman who has lost his job, his car and his girlfriend on the same day. Then he receives a mysterious phone call from an Internet game show, offering him the chance to win £2 million to complete 13 secret challenges. But he soon he discovers there’s a catch. Each challenge becomes more intense, grotesque and morally questionable, but if he quits he loses everything. How far will he go to finish the 13 brutal tasks, and what awaits for the final challenge?